Fairplay Golf Hotel targets luxury travellers

31st Aug 2007

Since opening its doors in 2005, The Fairplay Golf Hotel & SPA, located between the Medina Sidonia and Vejer de la Frontera, is rapidly becoming a popular hideaway destination for travellers in search of luxury and privacy.
The Spanish hotel, which is a member of The Leading Small Hotels of the World group consists of 82 themed rooms & suites. They styles range from Moroccan, Andalusian and African design. There are also ten exclusive private villas each with their own swimming-pool.

Fairplay’s General Manager, Martin Schneck, discusses the group’s plans to become the best luxury resort in Spain and Europe.

BTN: Why is the resort called Fairplay Golf Hotel and SPA?

MS: The property wants to play fair with the clients by offering an all inclusive system much more interesting and accessible, so that they don’t have to worry about making calculations on the extras to spend during their stay.

BTN: What differentiates the Fairplay Golf Hotel & SPA from any other small hotel in the region?


MS: It is the only luxury hotel in the area, also including the all-inclusive system, and offers an array of choices, activities and facilities to choose from. Additionally, the personalized service at all times is becoming the key factor to become a leading resort.

BTN: What types of initiatives do you have in place to target families?

MS: Kid«s clubs, daytrips, and activities regarding spa, health, sports (golf, horseriding, cooking lessons, etc) are initiatives to attract families. The kid«s club will be offering different options daily, and our family rooms offer separate rooms for parents and children, open terraces… families are important for us because the property has a wide variety of activities and facilities to enjoy within a natural environment.

BTN: Where are your guests mainly from? Which markets are you targeting in coming months and why?

MS: Spaniards are finding it quite interesting, we are having a lot of visitors from the Andalusian coast, as well as Madrid & Barcelona. In the next few months, the hotel will be reinforcing markets such as UK, Northern Europe, Middle East, Asia and USA.

BTN: Why did you recently appoint a new sales team? What has this brought to the picture?

MS: Our new sales team has brought new ideas and ways of launching the property. With different members coming from different backgrounds, it has become a rich team, open to the clients and eager to create a successful relationship between the hotel and its clients    

BTN: What do the villas bring to the picture? Is this a large part of your business?

MS: Villas are starting to be rented and many are already sold. New ones will be developed due to high demand. They are all around the golf course, in top privacy and including the same benefits as if staying at the hotel.

BTN: What are the main priorities for the hotel in coming months? What are the main challenges in achieving these?

MS: The main challenge is to become one of the best luxury resorts in Spain and Europe, and at the same time, being well known in the market and achieving a level of service that everybody talks about




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