MIVA signs on GaydarNation.com

MIVA Media is signing an exclusive Pay-Per-Click agreement with the one of the
U.K.‘s largest social network portals, GaydarNation.com.

The agreement, which was awarded following a competitive pitch against
Yahoo! Search Marketing, will see MIVA deliver content, directory, site
search and web search Pay-Per-Click ads across every channel of the
recently launched GaydarNation.com portal which brings together for the
first time elements of gaydar.co.uk and gaydargirls.com together with
GaydarRadio and rainbownetwork.com, into a new interactive social
networking destination site.

A range of bespoke content ad units will be developed by MIVA’s in-house
team, each designed to complement the different elements of
GaydarNation.com. These content ads will be displayed alongside existing
CPM ads and will be targeted using MIVA’s unique PCMS targeting solution
which rotates Pay-Per-Click ads according to a pre-defined set of
relevant keywords.

Under the terms of the new agreement, MIVA will also deliver three
Pay-Per-Click ads above algorithmic web search results and adjacent to
site search results when users conduct searches via GaydarNation.com.

“MIVA’s deep understanding of our individual brief and their in-house
capability to develop customised ad solutions that match the look and
feel of our newly launched website were key factors in the award of this
contract,” commented Trevor Martin, Sales and Marketing Director of
QSoft Consulting, owners of GaydarNation.com.


Added Brian Mukherjee, SVP, North America and Europe, MIVA Media:

“We believe that the GaydarNation.com agreement should further bolster
MIVA’s distribution network of lifestyle websites. This new agreement
will see MIVA ads on one of the U.K.‘s biggest social networking
portals, providing a fantastic vehicle through which advertisers can
reach a key market segment.”