Carnival expands cancer charity drive

Following a highly successful pilot
program aboard the Carnival Valor and Carnival Fascination, Carnival
Cruise Lines will dramatically expand its involvement with the “On Deck
for the Cure” breast cancer fundraising initiative, adding
one-kilometer walks and other activities to the majority of its fleet.
  Modeled after a program introduced by Holland America Line and
launched earlier this year aboard five Carnival Corporation & plc
brands, the innovative fundraising initiative benefits Susan G. Komen
for the Cure, the global leader of the breast cancer movement. “On Deck
for the Cure” has a goal of generating $1 million toward breast cancer
research, education, screening and treatment.
      Carnival’s expansion of the program will encompass 14 ships and
will include all vessels operating cruises of seven days or longer,
including Alaska and Europe sailings, as well as four- and five-day
voyages aboard the Carnival Elation from San Diego.
      Guests participating in Carnival’s “On Deck for the Cure”
activities are encouraged to make a minimum $10 donation and partake in
a one-kilometer walk around the ships’ jogging tracks while wearing
their custom-designed T-shirts and wristbands included with each
donation. Additionally, pink lemonade - signifying the color associated
with breast cancer awareness - will be served after the walk to all
      “Through the tremendous generosity of our guests, the pilot
program launched on Carnival Valor and Carnival Fascination has been an
overwhelming success,” said Vicki Freed, Carnival’s senior vice
president of sales and marketing.  “We’re sure this success will
continue as we roll out this innovative initiative to other ships in our
fleet and raise much-needed funds for this truly worthwhile cause,” she
      “For the past 25 years, Susan G. Komen for the Cure has been on
a mission to end breast cancer forever,” said Katrina McGhee, vice
president of marketing at Komen for the Cure. “Programs such as ‘On Deck
for the Cure’ are an integral part of that mission, helping us reach
millions of people everywhere with life-saving breast health messages
and raising funds that support breast cancer research and community
outreach programs.”
      “On Deck for the Cure” activities are promoted via the line’s
daily shipboard newsletter, “Carnival Capers,” as well as on in-cabin
television programming.
      In addition to the “On Deck for the Cure” initiative aboard
Carnival Cruise Lines’ ships, other Carnival Corporation & plc brands
participating in the program include Holland America, Costa Cruises,
Princess Cruises and The Yachts of Seabourn.