AA.com enhances bookings

23rd Aug 2007

American Airlines is making enhancements to the recently launched price-and-schedule travel booking tool on its Web site, AA.com.  The changes, based on feedback from customers, make booking on AA.com even easier than before.  More than 1.4 million unique visitors log on to AA.com each day. 
The newly enhanced booking tool enables customers to:
? See, at a glance, the lowest available price for three days before and three days after their original departure date, via convenient tabs across the top of the flight results page. 

? Get more flight options on the results page than previously - now up to 40 flights are displayed when applicable. 

? View flight options by page, based on price.  The bottom of the results page now contains various links that break down results by price.  So customers can, with one simple click, get to the page listing all flights available at a particular price. 

? Navigate either backward or forward in the booking process - without having to start over - via links in the header of the page.

? Book AAirpass® travel.  (Visit www.aa.com/aairpass for more details.)


“Since introducing our new booking tool in June we’ve had overwhelmingly positive feedback about how the tool has made travel planning easier,” said Rob Friedman, American’s Managing Director - Interactive Marketing.  “As our customers make suggestions on ways to increase the tool’s convenience, we’re listening to their feedback and are rolling out new features such as the enhancements announced today.” 


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