Sonberg to head up SAS communications

Claus Sonberg has been appointed the new Executive Vice President,
Corporate Communications & Investor Relations of the SAS Group and a member
of SAS Group Management.Claus Sonberg is currently the Nordic Regional CEO at Burson-Marsteller, a
leading PR consultancy company, and is based in Oslo.

He has held several different positions at the company since he joined in
1996. He was President of Norwegian operations between 2000 and 2005, and
has been the Nordic Regional CEO since 2004. Prior to that, he worked as a
journalist and press officer at TV2 in Norway.

Claus, who is Norwegian, has qualifications in political science from Oslo
University, and journalism and international politics from Indiana

“I am looking forward to working together with all of my new colleagues at
SAS and contributing to an even more customer-oriented service culture,”
says Claus Sonberg.
“Open communication and productive cooperation with all employees and their
representatives are the keys to attaining our goals. This will be our most
important priority.”

Claus will assume his new position at SAS in the autumn of 2007.


Claus Sonberg is to replace Hans Ollongren, who has held the position since
2002. Hans Ollongren will assume a new position as advisor to the President
and CEO of the SAS Group, Mats Jansson, and will be responsible for the
Group’s international relations, contact with authorities and public
affairs, including environmental issues.