Conrad reveals new GDS code

Conrad Hotels &
Resorts is set to launch its own dedicated GDS Chain Code “CN”.The new GDS code takes effect on September 19, 2007, from which date all
Conrad hotels and resorts around the world will be available using the unique
“CN” designation.
Conrad Hotels & Resorts will no longer be visible under the “HH” code of the
Hilton Family of Hotels, where it has been found since the brand’s inception.
However, Conrad will remain accessible under the “EH” (Every Hilton) code, and
via all reservation numbers, including 1 800 CONRADS (US only). The web
addresses of and will not change and
Conrad Hotels & Resorts will continue to provide the Conrad luxury services for
which the brand is known.
Said Richard Blamey, SVP Brand Management, Conrad Hotels & Resorts “Conrad’s
new GDS code is part of an ongoing strategy to further increase the visibility of
Conrad Hotels & Resorts amongst the travel community, and to highlight its
image as a strong, stand-alone contemporary luxury brand. The change
complements our updated ‘Hotels & Resorts’ identity, which more accurately
reflects our collection of extraordinary hotels and resorts across the globe.”

Explained Neal Watson, Director Distribution Sales, Hilton Hotels Corporation,
“This move to own a specific Conrad GDS code has been designed to meet the
needs of travel agents around the world and will provide a global solution within
the GDS. Furthermore, it will serve to position the brand’s luxury offering more
clearly with the travel trade and consortia in providing a new and unique
Conrad Hotels & Resorts will undertake a number of phases for implementation
including a distinct marketing and advertising campaign to support the change.