Although more and more people are doing it, according to a recent survey by SideStep.com, 50% of people in the UK find booking their holiday online stressful.Perhaps surprisingly it’s younger people in particular who find the online travel experience overwhelming with 70% of those under 25 years expressing stress over the multitude of options presented to them.

Ensuring you get yourself the best deal is the biggest reason for stress, particularly amongst women. Even when on holiday nearly half of all people suffer from deal envy and believe that their fellow travellers have got a better deal than them.

The next biggest cause of stress is researching and deciding where to go, closely followed by finding the time to actually do the research. (Although one or two of those surveyed stated finding naturist resorts was their biggest anxiety!!)

Unsurprisingly for those under 25 years, finding the best deal was particularly high but for a quarter of those aged 35-44 juggling busy lives and find the time to research and book their holiday was the biggest cause of stress.

‘These findings come as no surprise to us,’ commented Tim Simmonds, Director, Business Development, SideStep UK. ‘Lots of choice is great for consumers when it comes to driving prices down but it can also be extremely overwhelming and time consuming. This is exactly why SideStep exists, to help you filter through all that choice. We search literally hundreds of travel sites for you and help you find the best deals to suit your needs. Our aim is stop you spending half your time trying to book your holiday and then spend the other half of your time lying on the beach worrying that the person next of them got a better deal!’

SideStep delivers the most comprehensive selection of travel choices at the best prices to more than 6 million consumers each month. The company has direct relationships with the largest travel suppliers in the industry and works with a variety of leading world-class brands, providing relevant results from more than 600 airlines, 150,000 hotels and 30,000 car rental sites worldwide.
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