Most resorts celebrate just one grand opening. Not so with the Ho Tram Beach Resort & Spa, located in the first resort region to be established in Vietnam.After launching operations in the spring of 2006, the Ho Tram (formerly Ho Tram Osaka Resort) closed ranks one year later, nearly doubled its size, brought in a new management company and broadened its horizons.
“Last year, and through the early part of this year, we focused heavily on the Vietnamese market,” said Le Ngoc Quynh, the resort’s marketing manager. “We won rave reviews from domestic travelers, and it was then that we realized that we were in possession of a resort that could attract a much wider clientele.”
Last month, the Ho Tram relaunched under management by the Life Resorts, a Dutch resort company that owns and operates two resorts and manages several others in Vietnam.
Heading up the new Life Resorts team at Ho Tram is May Tin, a Swiss- and Australian-trained manager who most recently worked at the Sir Stamford at Circular Quay and Sir Stamford Double Bay in Sydney, Australia, both boutique hotels.
“May Tin knows boutique hotels. She knows the international market, and she understands the expectations that foreign travelers pack along with their clothes, toiletries and beach reading,” said Chris Duffy, General Director of the Life Resorts Management Co. “As she ensures that Ho Tram meets the Life Resorts standards, she’ll be laying out the welcome mat to not only a great boutique resort, but to an area that’s not yet popular with international travelers, but should be soon.”
At the same time, the 50,000 square-meter resort put in the new management team; the Ho Tram also boosted its portfolio of rooms from 38 to 63 and integrated a new swimming pool onto the beachfront property.
The resort’s location, just two hours by car from downtown Ho Chi Minh City, its understated architecture, its tasteful landscaping and sophisticated spa constitute the foundation of a sublime resort experience, according to Ms. Quynh.
Tin’s role will include training staff and bringing the resort’s service to international standard, as it aims to draw more of an overseas market.
“I’ve always had a passion for the boutique hotel experience,” Tin said. “It’s one of the reasons I’m so excited about coming to the Ho Tram. This place is really a diamond in the rough. It has a unique personality all its own, but with all the amenities you expect at a top-notch resort.”