AirAsia has launched a new in-flight magazine called Travel 3Sixty.The inaugural issue made its debut onboard AirAsia flights last week. The glossy 96-page monthly, English travel and lifestyle magazine covers an array of interesting topics about the world of travel, entertainment as well as lifestyle and fashion.
Travel 3Sixty is also a platform to showcase AirAsia’s growing route network, services and fare promotions. The in-flight magazine also provides pertinent travel information around Asia, from the latest gadgets, concerts, gigs, music, automobiles, fashion and interviews with personalities from around the world.
Lim Su Ching, Publisher & Director of Ancillary Income said “By making every effort to tailor the editorial content to the interests of the AirAsia guests, whether they are traveling for business or leisure, we intend to increase the average time of our guests to engage with our in-flight magazine. We hope our audience will enjoy what we have presented in a relaxed environment and interested in the wide-range brands advertised within our unique in-flight publication. Travel 3Sixty also aims to grow beyond its presence as an in-flight magazine and move out from the confines of the aircraft when the time is right.”