Choice inks Ireland franchise deal

Choice Hotels
International has entered into a
ten-year master franchising agreement with Kasterlee Limited
for the right to license and develop Choice’s Clarion, Quality and Comfort
brands in Ireland.Prior to acquiring the master franchising rights
directly from Choice, Kasterlee operated Choice’s brands in Ireland under
an area representative agreement with Real Hotel Group (formerly CHE Hotel
Group), which previously held the master franchise rights in Ireland.
  The current portfolio in Ireland consists of 21 Comfort, Quality and
Clarion branded hotels in markets including Dublin, Cork, Galway and
Limerick. Master franchising duties held by Kasterlee will be assumed by
its subsidiary, Cordelle Enterprises Limited. Concurrent with the execution
of this master franchise agreement, Kasterlee Limited, doing business as
Choice Hotels Ireland, announced it had sold its ownership interest in 11
Comfort Inn and Quality Hotels to a consortium of investors led by TVC
Holdings plc, which assumed the franchise agreements for these hotels.
Cordelle Enterprises Limited is now the franchisor for these 11 properties.
  “We are very pleased to enter into this agreement with Kasterlee as the
organization has been a very strong steward and operator of our brands in
Ireland since 1998,” said Mark Pearce, vice president, international
operations, Choice Hotels International. “Over the past decade, Kasterlee
has developed a very well-segmented market presence for Choice’s brands
while establishing a strong reputation as a leading provider of exemplary
accommodations in the three-star and four-star segments. We are very
confident about Kasterlee’s ability to continue to grow Choice’s market
presence in Ireland. We look forward to building upon an already strong
relationship with Kasterlee’s talented leadership team to meet our shared
objectives of brand strength, guest satisfaction and system growth.”
  Choice Hotels International also confirmed that neither Kasterlee nor
any of its affiliates has the rights to franchise the Clarion brand outside
of Ireland.