The Antigua and Barbuda Tourist Office has revealed a 20% rise in June UK visitor numbers to the twin-island nation, its largest monthly increase to date. This increase follows on from an average increase of 8% for the months of March and April when the ICC Cricket World Cup 2007 took place and almost 10% in May.
Carol Hay, Director of Tourism UK & Europe comments; “It is clear that the increase in visitors to the islands during March and April can be attributed to the ICC Cricket World Cup 2007 event and we have certainly benefited from the fact that the world’s eyes have been on the Caribbean region putting it firmly back on the map, however the May and June rises are largely down to the intensive training programme and support of the travel agents as well as the ambitious efforts of the tourist board and its airline, hotel and tour operator partners in promoting the destination through marketing, PR and advertising.”
Hay continues, “We look forward to seeing further rises in the year as a result of our continued efforts and the current campaigns we have running promoting the islands to the family and the wedding & honeymoon markets.”
In June 2006 the total number of UK visitors to Antigua and Barbuda was 5,339 and in June 2007 it was 6,427, which is a rise of 20.38%. In May the figures were 7,316 in 2006 and 8,031 in 2007 showing a 9.77% increase.
50,407 people from the UK have visited the islands over the period January - June 2007 and this figure represents a 37.2% share of the total number of visitors from all countries to the islands (total figure for January - June 2007 period is 135,564). The UK remains the largest provider of the tourism market to Antigua and Barbuda followed by USA and the Caribbean.