Trust partners with Leonardo Media

Trust International and Leonardo Media have signed an agreement for the development and implementation of an interface between Trust’s Voyager Central Reservation System (CRS) and Leonardo’s Digital Management Asset Platform.

The interface allows images to be seamlessly transferred from the Leonardo digital library to Trust Content, a content management tool, allowing the most accurate images to be shown in Trust’s call centers and reservation centers, Trust Booker 2.0 Internet booking application, and other distribution channels.

All Leonardo hotel customers using Leonardo’s digital platform will now be able to upload images for a specific channel directly to the Voyager CRS. The images will then be available at the CRS, as well as being forwarded for immediate availability in distribution systems and channels - be it the call center or an Internet channel.

“Images are a crucial element of the customer’s decision making process, but have been a challenge for hotels,” said Richard Wiegmann, COO, Trust International.

“Even though hotels or hotel groups have images on file, it is difficult to maintain and display them in the growing number of distribution channels. We are delighted to introduce this new interface between Leonardo and the Voyager CRS that will help hoteliers save valuable time in making new photos available for customers. This is another important step in our Direct Connect strategy - one of the key initiatives of Trust International,” said Wiegmann.


Paul Kerr, Joint-Managing Director of Small Luxury Hotels of the World said with over 400 hotels and a collection of nearly 20,000 photos, Leonardo’s digital library tool is essential to maintaining a vast library.

“Moreover, Leonardo’s most recent interface with Trust’s Voyager CRS allows us to quickly distribute property photos to consumers and travel agents alike, saving us considerable manpower and ultimately providing the exposure to our properties we need in order to be successful,” said Kerr.