Aloft donates virtual land in Second Life

Aloft hotels plans to donate the aloft land in Second Life to TakingITGlobal.org, an international organisation that currently reaches over 1 million young people in over 200 countries.
Led by youth and empowered by technology, TakingITGlobal.org works to inspire, inform and get people around the world involved in improving their local and global communities.

aloft, the world’s first hotel brand to place a 3-D computer generated property inside a virtual world, announced their plans in May 2007 to donate the use of the land for the next year to celebrate the brand’s transition from the virtual world to the physical world. Second Life residents were invited to submit their ideas on the best use of the land once the virtual aloft closes; aloft received an overwhelming amount of submissions before making their final decision.

TakingITGlobal.org will appoint a group of volunteers to oversee the Second Life project and its content, which will be made available in 12 languages. Since it first opened in the virtual world in September 2006, aloft has actively solicited input from Second Life residents on such design features as public spaces, guest rooms and exteriors - everything from colour palette to space planning.

After reviewing all of the comments, several changes to the design are a direct result of consumer feedback, and will be reflected in the ‘real-life’ aloft hotels. Some of these changes include adding radios in the guest room showers, providing additional seating in the re:mix lobby, and incorporating artwork created by local artists on the walls in the public areas.
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