Etihad launches first year loyalty drive

1st Aug 2007

Etihad Airways’ award-winning loyalty programme, Etihad Guest, has unveiled a series of spectacular promotions to celebrate its first anniversary. The ‘Birthday Bonanza’ prizes include tickets to the Formula 1 grand prix in Belgium and Italy, which feature the Etihad-Aldar Spyker Formula 1 team, as well as a trip to the ’ Boeing Experience’ in Seattle, USA.

Members can win flights to Brisbane with Etihad, an Etihad Holidays package to Thailand, and a ‘mega raffle’ with prizes including shopping vouchers, ipods and diamond jewellery.

There are also several fantastic prizes within the UAE, such as the ‘Abu Dhabi experience’ which offers hotel stays at the luxurious Shangri-La Qarayat Al Beri or the Emirates Palace.

Peter Baumgartner, Etihad Airways’ executive vice president marketing and product, said: ‘Etihad Guest has enjoyed a phenomenal first year, both in terms of size of our membership as well as the many new programme partners which have joined the programme.”

‘The variety of prizes on offer during the ‘Birthday Bonanza’ promotion underlines the importance Etihad places on rewarding members of the Etihad Guest programme. We also anticipate many new members joining in order to take advantage of these fantastic prizes.’


Since the programme’s launch in 2006 Etihad Guest has gained more than 170,000 members worldwide, with 1,000 achieving gold member status and 4,000 becoming silver members.

During its first year Etihad Guest won two awards at the prestigious Inside Flyer magazine ‘Freddies’, which recognises the airline industry’s best frequent flyer programmes.

The programme was presented with a ‘special recognition industry impact’ award for its innovations, and for its unique reward shop it won the ‘best website’ award for Europe, Middle East and Africa.

Etihad Guest now also has 60 global partners and more than 600 rewards. The latest additions include Millennium Hotels, Shangri-La, Banyan Tree and Etihad In-flight duty free shopping.

Etihad was recently named ‘Middle East’s Leading Airline,’ ‘Middle East’s Leading First Class Airline’ and ‘Middle East’s Leading Airline Website’ at the inaugural regional World Travel Awards, Middle East & Africa ceremony, that took place at the Emirates Palace in Abu Dhabi.

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