Online sector is massive driver for WTM

World Travel
Market’s Technology & Online Travel Sector will showcase the most recent advances in the digital world, in which
online travel is seeing explosive growth of 20%, with the sector predicted to
be worth over £33 billion in the European Union by 2011, according to
Euromonitor International.“The Travel Technology and Travel Online section of World Travel Market was
the first area to sell out”, said Fiona Jeffery, Managing Director, World
Travel Market, “a sure reflection of the enormous growth in the sector.”

WTM’s seminar programmes will be revealing the most recent online travel
developments to pinpoint how to use technology to maximize business

“The message at WTM is clear that all operators can get similar trade
results if they use technology correctly and spend wisely”, added Jeffery.”.
A sobering recent prediction by research analyst group, Gartner, is that
enterprises will waste more than £50 billion on the wrong networking
technologies and services over the next five years, highlighting the need to
get the best advice at WTM this November.

“No one can deny how important the Internet has become as a channel. In
today’s fast-moving world people need answers about what will be the next
must-have feature for travel sites so they don’t get left behind, and WTM
can provide these. 

“With a thriving Technology and Online Travel sector and full to bursting
technology seminar programme, WTM can ensure that businesses will find what
they need to succeed whether it be online, in the real world or in the
virtual world.”