Sol Melia have made their entire property base of
over 400 hotels available in real time on the RoomsNet network.RoomsNet
will use its niche online distribution model to attract incremental
customers for Sol Melia’s brands by targeting the Sol Melia property base
towards specific niche markets.
The online integration with Sol Melia will help position Sol Melia’s hotels
to different types of customers, depending on their specific requirements.
RoomsNet is geared towards serving different niche markets and exploits the
‘long tail’ of the online hotel distribution market. Targeting the long
tail in online demand for hotels is beneficial in that it ultimately leads
collectively to a bigger sales opportunity and greater satisfaction among
customers whose specific requirements are more effectively met.
This niche market strategy aims at identifying, targeting and serving
specific customer needs which are often overlooked by other online
distribution systems. For example, for customers who are looking for
Majorca hotels and who want to stay in a hotel close to the beach, Roomsnet
is able to provide a comprehensive choice of Majorca beach hotels with
relevant content. If a customer prefers family friendly hotels in Majorca
or a selection of all inclusive Majorca hotels, Roomsnet is able to
identify their specific needs and address them in a targeted and relevant
Online access to Sol Melia’s rates and availability will help provide
RoomsNet’s extensive customer base with even last minute real time
availability while ensuring rate parity to the chain. To satisfy the needs
of its rapidly growing niche distribution network, RoomsNet is expanding
its inventory base with hotel chains and also with independent hotels
through its wholesale suppliers and intermediaries.