Website offers deals to London attractions

An innovative new website has been launched to allow families to save 20% at Britain’s top attractions. enables visitors to save 20% at over 50 of the UK’s best known attractions including the likes of Whipsnade Zoo, Sealife Centres, Paradise Wildlife Park, Flambards Theme Park, Leeds Castle, London Aquarium, London Zoo, Kew Gardens and London Dungeon to name but a few.

All offers apply for up to six people travelling together and are valid until the end of 2007.

The website is very easy to use. Simply click on the attractions you want to visit and print the page which has the special ‘Smartsave’ code number. Then take this page to your chosen venue and save 20% off the entrance price.

Nick Currer of says: “The aim of this new website is to make sightseeing in Britain more affordable, especially for families during the summer months.

“We wanted to make the website as simple as possible to use. There are no restrictions, no requirements to register, no pre-payments, no catches and no cost. Saving money on British tourist attractions has never been this easy.”


A number of London’s top family restaurants are also participating in the offer, including Planet Hollywood, Bella Italia and Ed’s Easy Diner. Each restaurant offers 20% off the total bill, including drinks (central London sites only).

The savings can be substantial. For example, if a family of four visit London Zoo and London Aquarium and had dinner at Planet Hollywood, their combined saving would be over GBP30.