Great Yarmouth Tourism has launched its brand new website on the beginning of July, featuring the resort’s new brand identity and up-to-the-minute information for visitors. The website has been designed as part of Great Yarmouth’s new and extensive marketing and branding campaign, which is already seeing increased visitor interest and bookings.
In addition to powering the site, Tiscover manages the town’s accommodation booking engine and back-office administration system.
With easy access to visitor information, the website provides a detailed overview of the resort’s offerings, as well as straightforward navigation. There is now also a search option for quick reservations at the resort - ideal for last minute availability for individual or group bookings.
The website also provides advanced search options for accommodation in Great Yarmouth and an A-Z of listings for attractions and eating out.
With greater visibility and marketing, as well as an extensive £20million regeneration project, Great Yarmouth has predicted a bumper year for tourism in 2007 and expects visitor numbers to rise steadily from the current 1.33 million staying visitors and 3.7 million day visitors.