Corp Executive unveils first hotel in UAE

19th Jul 2007

Claiming the beginning of a new era in hospitality in the UAE, Corp Executive Hotel, Al Barsha - Dubai has became the first property to start operations under Corp Executive Hotels.With an ultra chic look, Corp Executive Hotel, Al Barsha - Dubai is foremost a business hotel, a combination of relaxed, understated luxury and hi-tech gizmos, conveniently located on Sheikh Zayed Road within walking distance of the Mall of the Emirates. Dubai Convention Centre and the financial district DIFC as well as Dubai Media City, Internet City, Knowledge Village and Jumeirah beach are just minutes away.

Incorporating innovative design, Corp Al Barsha has been built at a cost of AED 120 million and is equipped with all modern facilities including sophisticated interactive TV system featuring movies and music on demand, message system and game console. High speed Internet can be accessed via both the TV screen and through a Wi-Fi network connection in the room. The flat screen TVs can connect to laptops too.

The rooms are cheerful and inviting. Warm soothing hues dominate the colour palette. Cozy ambient lighting and textured materials create a contemporary look. The hotel also offers a fully-equipped fitness centre, a swimming pool and enough space to chill out including the trendy 24-hour restaurant ‘Mood’ and a cozy lounge at the roof-top called ‘Snug’.

Corp has aggressive expansion plans. Speaking about the development strategy Michel Noblet, Managing Director, Corp Executive Hotels and Coral International Hotels, Resorts & Spas, said, “Corp already has another stunning property in the works at the Business Bay. In addition, we are currently considering 5 to 6 different markets. Our aim is to put a hotel in every commercial district in the Middle East and Asia. In fact, we are open to projects in any part of the world.”

Elaborating on the market prospects of Corp Executive Hotel, Al Barsha, Michel said, “At the moment the Dubai hotel industry looks red hot. The existing hotels don’t seem to be enough. Dubai keeps building them and visitors keep filling them. Business travel seems to be quite strong and we continue to see this for the rest of the year into next year. We chose Al Barsha for our first property as it is one of the fastest growing areas in the UAE. Occupancies are at present between 82% and 85% and are expected to rise further in the high season. This definitely holds good promise for Corp Al Barsha.”



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