Ryanair warned on environment claims

Ryanair has been told by the UK’s Advertising Standards Agency it must not repeat an ad that played down the impact of aviation on the environment.The advertisement claimed that the airline industry “accounts for just 2% of carbon dioxide emissions” but the ASA ruled that it breached rules on truthfulness by not explaining the figure was based on global rather than UK emissions.

However Ryanair had argued that its 2% figure came from a UN report on climate change, and that it used a global figure because the issue was a global one.

The ASA had receivied 34 complaints from the UK public.