Air France, KLM in loyalty drive

Air France and KLM have successfully launched the Amadeus Award Calendar solution, to make redemption of award miles more convenient for their frequent flyers on both www.airfrance.com and www.klm.com. Amadeus Award Calendar is part of the Amadeus e-Service Solution, a full post-sales e-commerce service package, specifically designed to enable airlines to enhance customer loyalty levels, reduce costs and increase yield.

Using the new award calendar functionality, Air France and KLM frequent flyers can easily identify the flights and dates where they can redeem their accumulated miles. If their chosen date is unavailable, a two-month calendar display highlights alternative options. Furthermore, plans to rollout to additional SkyTeam airlines in the coming months means frequent travellers from ‘Flying Blue’ - Air France and KLM’s joint online loyalty programme - will be able to experience the calendar to redeem seats on flights of SkyTeam partners.

According to Jean-Michel Mathieu, Director, e-Business, Air France: “We are making it easier than ever for our frequent flyers to manage their entire journey online, and allowing them to redeem award points is a critical facet of their overall experience on our website.  The Amadeus Award Calendar has increased the number of online award bookings, resulting in not only an enhanced service but also increased efficiency.  By working closely with Amadeus, we have been able to integrate and launch the solution on time and to specification, beyond our expectations.”

By increasing the number of award bookings being made online, Air France and KLM greatly improve the user experience for their customers.  According to Philippe Der Arslanian, Director Airline Direct Channel, Amadeus: “The online environment is increasingly competitive and securing the loyalty of frequent flyers, who demand the highest level of service both on and off-line, is business critical. The Amadeus Award Calendar removes the frustrations that have historically been associated with the redemption of award miles, by providing a simple and transparent user interface.”

Air France joins a number of global airlines offering their passengers the benefits and convenience of the Amadeus e-Travel airline suite. Currently, over 70 of the world’s leading airlines use the Amadeus e-Travel Suite to power over 250 websites in more than 80 markets.  Amadeus e-Travel airline customers include Air Canada, British Midland, Cathay Pacific, Finnair, Iberia, KLM, Qantas, and Singapore Airlines.

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