G-rez grows consortia business

G-rez by Great Hotels Organisation has been named the fourth largest hotel consortia, according to Hotel Magazine’s 2006 Giants’ list.

G-rez, which was ranked 13th in the 2005 listings, has shown an incredible 650% increase in the number of rooms and 550% increase in the number of hotels it represents on its GDS chain code, GW. This increase is by far the largest demonstrated by any of the list’s top 25 consortia and has been achieved through natural growth alone.

Carly Gotz, Group Director Business Development GHO, commented: “We are delighted to have made such phenomenal and unprecedented progress in the latest rankings. To have made such gains without acquisitions is an incredible achievement and we are especially proud to now officially be the largest independently owned consortia group”.

Hotels have chosen to join Great Hotels Organisation over competitors as a result of the individual and personalised bespoke service they each receive. In addition, GW code hotels have increased their revenue by an average of 27% as a direct result of participating in GHO’s training and sales promotions.