Starwood’s new lifestyle brand, aloft(SM) hotels, is launching the aloft brand in Latin America at the W Mexico City.
Conceived by the same team that created W Hotels, one of the most successful new hotel brands in decades, aloft delivers affordable, stylish design, accessible technology and a refreshing new attitude to the current lodging industry. In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena, aloft will raise the bar in the select-service category, offering urban-inspired, loft-like guest rooms, leading edge technology services, and an energetic lounge scene.
“We say aloha! to Latin America with the introduction of aloft hotels in Mexico,” said Ross Klein, President of Starwood’s Luxury Brand Group and aloft hotels. “Infused with the DNA of W, aloft will bring style, convenience and a social atmosphere to the diverse and bustling Latin American landscape, offering a fun new way to play and stay to a global community of business and leisure travelers.”
“We look forward to continuing our aggressive expansion in destinations and markets around the world in which we traditionally have not had a presence,” said Osvaldo Librizzi, President of Starwood Hotels & Resorts Worldwide, Inc. Latin America. “In Mexico, aloft will be a bold, new investment choice, bringing travelers a refreshing alternative in key cities and locations including Mexico City and the rest of the country.”
As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss(R) spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.
Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.