Tacoda targets travellers

TACODA is launching a specialized sales team to focus on qualified business and vacation travelers who research and/or book their trips online.
This follows on the launch of auto and women’s vertical sales teams.  TACODA’s auto vertical has already attracted advertising from General Motors, Nissan and Mitsubishi.

“We have built out a specialized sales team to focus our efforts on this key vertical and to ensure that we are giving our advertisers the most comprehensive service and value,” says Matt Arkin, TACODA’s Senior Vice President of Sales. “TACODA now provides the most efficient way to reach travel intenders. We can deliver the most pre-qualified travel audience across a network of more than 4,000 premium sites. This is exactly the kind of scale and precision targeting that attracts top travel brands.”

In 2007, TACODA has run campaigns for over 40 branded travel advertisers from airlines to tourism boards.