Travelocity partners with California Parks

Travelocity is forming an alliance to support and promote some of the nation’s most diverse state parks - California State Parks.

As a “Proud Partner” of California State Parks and the California State Parks Foundation, Travelocity offers new options on its site for visiting California State Parks and provides online travel booking capabilities to the California State Parks Foundation web site. It is also the first online travel company to provide the option to purchase annual California State Parks passes, along with a newly created 3-day pass designed for out-of-state visitors (or park enthusiasts), through its web site.
“We are pleased to be partnering with Travelocity to generate greater awareness for our parks and to help more people enjoy California’s incredible natural treasures,” said Susan Parker, Director of Marketing at the California State Parks Foundation. “With Travelocity’s support, we hope to connect travelers from near and far to California State Parks.”
As the “Proud Partner” of California State Parks, Travelocity is contributing to the parks through direct sponsorships and online advertising on Travelocity.com. Travelocity is sponsoring the Park Visitor Welcome Kit, hosting online ads for the parks and is launching a special online store designated specifically to mountain travel. Travelocity’s Mountain Travel Store is the only online travel site to offer annual parks passes, and provide consumers with detailed information about the California State Parks such as maps, park details and travel deals for planning mountain vacations.
“As the number of outdoor enthusiasts booking travel to these popular mountain destinations continues to increase, we’re focused on offering tools to give travelers easier access to popular park information all in one easy-to-use place,” said Tracey Weber, chief operating officer for Travelocity. “This is a great opportunity to support the parks while offering unique value to our customers.”
Under the agreement, Travelocity also will power a California State Parks Foundation private label online travel engine, providing a variety of travel products that allow travelers to book trips for the first time directly from the sites, ranging from flights, hotels, car rentals, vacation packages and last minute packages. Travelocity will power private travel engines on the following park Web sites: California State Parks Foundation - www.calparks.org


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