CHE Hotel Group renames

10th Jul 2007

Branded hotel operator, CHE Hotel Group has confirmed that it has changed its name to The Real Hotel Company PLC.The change of name
reflects the Company’s strategy of focusing on the no frills, premium
limited service and full service hotel markets and follows the Company’s
negotiated exit from the unprofitable European Master Franchise Agreement in

Speaking at the Anual General Meeting, Chief Executive Michael Prager commented: “In the first
five months of this year we have started to see the first signs of
improvement in performance as the refurbishment work of the last eighteen
months and the new management team in situ generates results; this has
included a 6.6% improvement in revenue per available room and a 13.2%
improvement in EBIT from the UK hotel estate.”

“Amongst other things, our customers tell us overwhelmingly that we’re
friendly and welcoming (74% replied ‘loved it’ when asked) and we want to
build on that.”




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