PATA released its forecasts of tourism demand for more than 30 provinces across China (PRC) at the successful first UNWTO-PATA Tourism Research & Trends Conference in Guilin last week.The forecasts, which indicate growth rates as high as 22% for provinces such as Sichuan through to 2009, were welcomed by the 250 conference delegates from more than 20 destinations who had gathered to hear about the latest research trends and techniques.
Strategic planners from national tourism offices, airlines and travel companies exchanged ideas and experiences in interactive forums on the first day of the two-day conference, while experts from Oxford Economics, Visa, Amadeus and IPK International offered insights in panel discussions on the second day.
“The PATA regional forecasts are a good example of the innovative approaches being used by researchers to meet today’s business demands,” PATA Director - Strategic Intelligence Centre Mr John Koldowski said. “Increasingly we are finding it useful to predict travel flows at the regional and city level, where the greatest impacts are being felt.”
Both PATA and UNWTO were delighted by the strong response to the event and agreed to work together on more research-focused exchanges.
Speaker presentations will be available for download in the members-only zone of www.PATA.org.