Budget Rent-a-Car is
responding to the ever-increasing demand for holidays in Turkey by opening its first
location network across the country.Budget has joined forces with the Koç Group - a Fortune 500 multi-national
conglomerate and the largest in Turkey - to open a comprehensive franchise network,
which will not only welcome leisure customers from abroad but also those in the
domestic market, which totals 60 million inhabitants.
The ten new locations, that are now operational in time for the busy summer season,
include six airport branches - Istanbul Ataturk Airport, Ankara Ensenboga Airport,
Antalya International Airport, Bodrum Milas International Airport, Dalaman
International Airport and Izmir Adnan Menderes International Airport; as well as
four downtown locations in Ankara, Antalya, and two in Istanbul.
In addition, there are further expansion plans in place for Budget Turkey, which
will lead to another seven locations opening across the country by year end.
Budget Turkey also has ambitious plans to develop car leasing which represents a
huge potential market in Turkey.
Olivier van Marcke, Director of Franchisee Development, Budget Rent-a-Car said: “As
incoming tourism and businesses in Turkey continue to increase, so does the demand
for car hire from both tourists and locals.
“We have recognised this huge growth potential, and are proud to have signed a
franchise deal with a strong and important local partner, the Koç Group. This
partnership has allowed us to put a rapid expansion plan in place to open more than
15 locations across the country by the end of 2007.
“At Budget, we are committed to providing excellent value for money car rental as
well as high levels of quality and service, so we look forward to serving both
tourists and locals alike with a convenient car rental network.”