Cheapflights calls for pricing transparency

Trading standards officials are on the warpath to stamp out abuse of online holiday and flight pricing by airlines and operators. wholeheartedly supports this initiative and continues to monitor daily and take a hard line on any of its advertisers caught publishing non-existent and misleading prices.

David Soskin, Chief Executive of commented: “It is laudable that the majority of the larger operators and agents have pledged to clean up their act since the Office of Fair Trading’s deadline to cut out the practice by 10 May 2007. The remainder of the industry must pull together and follow suit. It is unfair for the many in the industry acting in a trustworthy and professional manner to have their reputatations tarnished by a handful of companies.  In the past, has always acted swiftly to remove advertisers engaging in industry damaging practices and we will continue to be vigilant”.

The OFT has laid out its course of action and says it will not hesitate to take court action. Trading Standards Institute officials have already carried out spot checks since the May deadline and found a major tour operator and no-frills airline to be continuing to mislead the public.

Soskin continued “The OFT and TSI have given the industry enough warning and we await the announcement of further initiatives to clamp down on these deceptive practices. There is no excuse for the public not to find fully-inclusive prices on the internet and know at a glance exactly what they are getting.”