G-rez by Great Hotels Organisation is introducing a combined technology and additional service package for corporate hotels. The new ‘Corporate Connection’ package is designed to assist hotels grow their corporate business.
GHO, through its GDS connectivity brand G-rez and soft brands Great Hotels of the World (GHOTW; http://www.ghotw.com) and Special Hotels of the World (SHOTW; http://www.shotw.com), will be the first representation company to offer various additional services as part of a new value added package to benefit hoteliers and grow their businesses.
Business hotels that join GHO’s private label chain code will receive a complimentary ‘corporate sales passport’ as part of the corporate connection package. This passport can be redeemed against a number of other GHO brand products, including: membership of GHOTW (including the romantic, spa, business and golf collections); SHOTW membership (including the lifestyle and corporate collections); attendance at one of GHO’s popular events; participation in one of the Training Academy courses; or adoption of GHO’s revolutionary new G-wiz booking engine as part of a hotel’s own website.
The new ‘Corporate Sales Passport’ will be given at the start of a contract and can be utilised throughout its tenure to assist hotels in growing their reservations through a variety of channels. All such services are in addition to the many already provided through the GDS connectivity package and the new bundles create a great option for hotels wanting more than just a traditional representation company’s technology but without the additional cost of joining a soft brand.
Carly Gotz, GHO’s Group Director of Business Development, commented: “GHO is committed to challenging current industry practices for the benefit of hotels and the new corporate passport is the latest example of this. The new Corporate Connection package will not only give hotels a chance to grow their GDS bookings but also grow their business into new areas, such as niche leisure and MICE markets, without the traditionally associated extra cost”.