lastminute relaunches in the US

lastminute.com
is being re-launched in the U.S. in time
for this summer’s travel. The revamped site features a new homepage
design, updated tagline (“Live every minute”) and improved navigation.
The new lastminute.com will focus primarily on “last-second deals”:
spontaneous getaways for people planning travel within two weeks or up
to three hours before departure. lastminute.com is set to become the new
space for procrastinators’ delight where not just travel could be booked
until the last second.

“lastminute.com offers Travelocity an exciting opportunity to use this
strong brand in the U.S. to focus on the last second space,” said
Michelle Peluso, president and CEO of Travelocity and owner of
lastminute.com.  “At the same time it offers a variety of great
experiences to get people out in their own town or to get out of town.”

 

In full “Live every minute” style, lastminute.com features traditional
travel products like standalone flights, hotels and vacation packages
alongside a wide range of lifestyle activities for travelers looking to
go out on the town, out of town, or stay home.  The site has been
designed to empower customers with tools to quickly plan an exotic
getaway but also to find other activities to make the most of every
minute.  Customers will have access to more than 4,000 industry
partners, including major airlines, hotel companies and specialty
activity providers in the United States, Canada, Mexico, the Caribbean,
Europe, Central and South America.
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