iBahn targets hoteliers

iBAHN today demonstrated next generation
direct to the guest room digital entertainment services which rely on a
converged network created especially to meet the challenges of the
hospitality industry. iBAHN has also entered into an agreement to acquire ETV Interactive, a world leader in single cable
digital TV, entertainment and communications systems for the hospitality
industry. The deal is expected to close in the next 30 days.  In
addition, iBAHN unveiled PriorityOne, providing unique management
services for today’s congested broadband networks.  Now hoteliers can
have un-matched control over the quality of their voice, video, and data
offerings to the hotel guests. These next generation innovative
solutions were introduced at the HITEC tradeshow.


In support of its strategic vision, iBAHN released its plan to become a
leader in integrated digital IPTV and video solutions for hospitality,
and announced its agreement to acquire ETV Interactive.  iBAHN is
focusing on the blending of the Internet content and broadcast TV /
Video on Demand markets, with plans to manage and effectively deliver
digital streaming video content on the Internet.

ETV Interactive, a leading provider of interactive IPTV and Video
entertainment and business systems to the global hospitality market, has
agreed to be acquired by iBAHN.  ETV Interactive is a one-stop shop
delivering a complete solution including: Digital TV; Radio, Video and
Music on-demand; Integrated wired/WiFi roaming broadband access; TV
Internet and Email, plus business centre solutions - all distributed
over a single wire. ETV Interactive currently provides services in
Europe, Asia-Pacific and Latin America, and, in combination with iBAHN
will launch service in the US. 

“The ETV team has developed a first class digital to the room
entertainment suite over the last nine years”, said Steven Morris, CEO
and founder of ETV Interactive.  “We are very pleased to join with the
global leader in managed network solutions to provide a compelling
solution for hoteliers and their guests.”

With hoteliers continuing their upgrades to high-definition TV screens
over the next few years,  the value of using all-digital video signals
to the rooms, versus technology that translate signals back and forth
from analog to digital several times in the delivery process, becomes
ever more important.  iBAHN’s network and video delivery solutions are
designed to be all-digital, and thereby deliver higher display and sound
quality. 

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“iBAHN’s investment in ETV Interactive demonstrates our ongoing
commitment to deliver innovative solutions to the hospitality industry.
Hoteliers can future-proof their hotel technology offerings by adopting
the iBAHN PriorityOne infrastructure and ETV Interactive video offerings
for their hotels,” said David W. Garrison, Chief Executive Officer for
iBAHN.  “Together with ETV, iBAHN delivers an all-digital solution to
the hotel room for true managed network services.” 


To support the all-digital services and bandwidth demands created by
managing converged services, iBAHN has added unique quality of service
capabilities to its network. Named iBAHN PriorityOne, this service is
designed to better manage digital services within the hotel, by
dynamically allocating prioritization and quality of service to
applications using the system.  One of the biggest areas of network
congestion is the local loop wide area network (WAN) and only iBAHN has
a solution to prioritize this congestion point in combination with the
hotel network.

PriorityOne is designed to address issues in today’s hotel broadband
environment where Internet services are not managed, and a single guest
can monopolize the available bandwidth by using applications such as
video/music streaming and gaming.  PriorityOne is designed to give
hoteliers control over which applications have priority on the network.
So a hotelier who wants to prioritize VPN connections over gamers, can
do so using PriorityOne

“iBAHN has long recognized the growing usage needs of guests, and
specifically developed PriorityOne to address the need to more
effectively manage competing needs for traffic on the network.
PriorityOne prioritizes traffic for each guest, by application,” said
Brett Molen, Chief Technology Officer for iBAHN.  “This enables higher
quality delivery across a congested network, thereby improving the
guest’s experience on the iBAHN network.” 
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