Jersey’s online sales statistics for May 2007 reveal impressive numbers - the highest since 2003. And figures for the first half of 2007 stack up equally well against 2006.Total bookings for the month of May are up 25% compared to 2006, with internet bookings up 38%. Google searches generated 36% of all bookings for the month. Sales so far for the year are also up on 2006, with a 16% rise posted.
Jersey Tourism’s new integrated marketing campaign launched this year, reintroducing TV as the main media channel for Jersey. A new 30-second advert, together with three 10-second adverts first aired in January 2007, with www.Jersey.com as the principle call to action.
The marketing campaign has been further strengthened by the use of Direct Mail and E-Newsletters as well as national and regional press advertising. This is not the only success for Jersey’s Marketing Team, its bi-annual destination magazine ‘Pure Jersey’ recently won an Award of Excellence from the British Association of Communicators in Business at their annual conference in Newcastle.
Simon Le Huray, Marketing & Promotions Manager for Jersey Tourism, said “I am delighted with our year to date results. The campaign has really paid off and we have seen a significant increase in both web traffic and brochure requests; proving that Jersey is definitely on the map as a place to visit”.
The marketing activity currently underway in the national press to drive people to the special offers section of Jersey Tourism’s website - www.jersey.com/special-offers - has also paid off.
Since the beginning of May, this section has been set up to access a variety of holiday deals as offered by many of the island’s industry partners as well as ‘JerseyLink’, Jersey Tourism’s official online booking service, that enables visitors to book hotel, guest house and self catering accommodation in Jersey.
These results also come against a backdrop of a number of other successes for Jersey’s tourism industry, including the introduction of BMI’s Heathrow service and Thomsonfly from Luton, as well as continued investment in the island’s hotel industry due to culminate with the unveiling of a new Radisson SAS hotel in September.