JAL upgrades exec meal options

Japan Airlines is improving the meal service in JAL Executive Class Seasons by increasing meal choice and creating a more intimate individual-focused
service.During 2007, the following improved service will be gradually introduced to all of JAL’s US routes
(excluding Hawaii), starting with the airline’s Narita - Chicago daily flight from July 1 2007. In 2008, the
improvements will also be introduced onto selected Europe routes.
For the first meal, Japan Airlines offers its international business class passengers a choice of Japanese or Western
full-course menus. Passengers choosing the Western menu can select from two entrees, one of which is a JAL
Healthy Menu Selection: a low calorie, nutritionally balanced option for the health-conscious. Alternatively
passengers can savor the seasonally changing flavors of the ‘haute cuisine of Japan’: the traditional Kyoto-style menu
known as kaiseki-ryori. Kaiseki-ryori uses the freshest seasonal ingredients and usually includes a number of small
dishes that have been steamed, simmered or grilled.
At the moment, only one main dish is available to passengers who select the Japanese menu for their first meal.
Starting July on the Chicago route, JAL will double the number of Japanese main dishes offered, increasing
passenger choice. Passengers will be able to choose either a fish or meat for their main dish. The Japanese menu from
July will be a mouth-watering choice of either deep-simmered beef in sweet soy sauce or grilled fillet of flounder
with spicy teriyaki sauce and sesame teriyaki sauce. The main courses will be changed each season.
From August, the first meal will be improved further, when the first course of the Japanese menu is changed from its
current 3 dishes to a new selection of 8 small dishes. Called shunmisaisai, passenger will be able to enjoy in full the
colors and tastes of each season. For example, this summer passengers will be able to enjoy such items as scallop and
leek with a miso vinegar sauce, and simmered eggplant with minced chicken sauce.
Furthermore, carts will no longer be used by cabin attendants in JAL business class when serving meals. Instead each
meal will be carried to passengers as it would be in a restaurant. This will help create a quieter, more comfortable
atmosphere making it easier for passengers to relax.
At present more than one cabin attendant may tend to the needs of an individual passenger. To increase the level of
customer care and attention on board, each passenger will be looked after as much as possible by the same cabin
attendant from the time of boarding to disembarkation.
The supervisory role of the Kyoto Cuisine “Mebaekai’ will also be expanded during 2007 to cover even more flights
departing from Japan to ensure that the Japanese meals served onboard JAL are of the highest quality. Found
throughout Japan, “Mebaekai” are special associations of long-established restaurants set up with the purpose of
maintaining and promoting traditional Japanese cooking techniques and cuisine. When departing from Tokyo, the
Japanese menus offered in first class on all flights, and business class on numerous routes have already been specially
created under the supervision of the “Mebaekai”. During 2007, this will be extended to cover more international
flights departing Tokyo, and for the first time, international flights departing Osaka and Nagoya.
The improvements will enable JAL to provide a more intimate, individual-focused service and will take hospitality
on board JAL to even greater heights.