TravelCLICK unveils new intellligence tool

25th Jun 2007

TravelCLICK is expanding its suite of
market intelligence solutions with SearchVIEW, an online market
intelligence tool that showcases the effectiveness of a hotel’s search
engine optimization and pay-per-click campaigns, online travel agency
placement, and online customer reviews.The online presence tracking tool
will literally take the guesswork out of the online environment, giving
hotels a competitive advantage by allowing them to see themselves as
consumers do.
  SearchVIEW will enable hotels to see exactly how online travel shoppers
view their property and its competitive set—from search rank and
third-party websites to consumer ratings—using a single,
easy-to-navigate web-based application. Views included are:
  —Search Engine—Tracks pay-per-click (PPC) and search engine
optimization (SEO) campaigns and monitors trademark infringement;
  —Online Travel Agents and Online Travel Meta Search—Enables hoteliers
to view hotel placement; and
  —Customer Review—Allows hotels to see the average score for both the
hotel and its competitive set on multiple customer review sites and
view what customers are saying about the property.
  “As search performance and consumer-developed content continue to drive
online consumer travel purchasing behavior, online strategy involves much
more than merely having a website and buying a few key words,” said Scott
Farrell, Vice President of Revenue Strategy at TravelCLICK. “An effective
strategy must take into account the factors that influence online consumer
travel buying behavior—how your hotel is viewed, how the competition is
presented, and what consumers are saying about your property. With
SearchVIEW, we have leveraged our experience across our competitive
intelligence, emarketing and reservations services portfolio to create an
interactive tool that enables hotels to view the online environment from
the customer perspective and act immediately to ensure their property is
positioned to maximize their revenue from the Internet.”
  SearchVIEW’s personalized dashboard presents information in an
easy-to-view format and gives users options to view different types of
graphs as well as the ability to add or change various attributes, such as
alerts and websites to monitor. Alerts can be set to monitor daily or
weekly changes and can be illustrated on the dashboard or emailed directly
to users.
  SearchVIEW is an integral component in TravelCLICK’s expanded Internet
marketing strategy that is being accelerated with the recent acquisition of
Blue Square Studios. With the introduction of SearchVIEW, TravelCLICK
increases its commitment to the power of Internet marketing combined with
competitive intelligence and delivers the most comprehensive suite of
market intelligence solutions in the hospitality industry.


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