Qatar raises the bar for inflight service

21st Jun 2007

Qatar Airways, which is
preparing to launch flights to the United States later this month, is
taking the flying experience to new heights with its innovative service
across the premium cabins of its Airbus A330 long-haul fleet of aircraft.   

  Already ranked Five Star for high service standards and excellence,
Qatar Airways is taking a leap forward in the luxury stakes with the new
  Everything from new cabin interiors, signature menus, presentation
style, service ethos and even fabric on the seats, has been revamped.
  The leading Middle East airline has introduced a Fine Dining experience
for passengers traveling in its premium cabins on the Newark International
flights connecting to and from Doha via Geneva.
  Developed over a period of 18 months by Sydney-based Performa, the
concept focuses on providing passengers with greater personal attention and
treating them with more style onboard.
  Gone is the trolley service in First and Business Class to be replaced
by a la carte plates individually prepared and served by cabin crew to each
  Glass plates, individual glass bread bowls, chinaware provided by
German company Bauscher and cutlery French-designed by Guy Degrenne, all
feature in the new service.
  Passengers are presented with dining menus specially prepared in
leather- bound folders. A selection of champagne and wines from around the
world are a feature in both cabins.
  Passengers in First Class are served with individual tea sets and have
the additional touch of a personal caviar service. First Class passengers
have the added luxury of full-size bed pillows, soft white linen mattresses
and Australian wool blankets.
  Apart from the food service, the cabin interiors have been modified to
provide a fresher look and feel with the highly visible burgundy corporate
colours of the airline evident in the redesigned seat fabrics and curtains.
  In addition, there are new new-look amenity kits for premium
passengers. Business Class passengers will be handed kits featuring Aigner
products while those traveling in First Class will get luxury kits full of
Bulgari products.
  Qatar Airways Chief Executive Officer Akbar Al Baker said that despite
the airline’s rapid growth, it remained committed to the highest levels of
service, comfort and excellence.
  “In today’s age of travel, customers are becoming more experienced and
more demanding looking for more choice and the highest levels of service,”
he said.
  “Qatar Airways has raised the stakes and it’s all about expressing
sophistication and lifestyle. We want our passengers to enjoy the creature
comforts of flying with us and we believe we have taken our service
standards to new heights.”
  Added Al Baker: “The service is chic and reflects the Fine Dining
experience of a Five Star restaurant or luxury hotel. Our award-winning
cabin crew have been carefully trained in the new service and we look
forward to welcoming our passengers on all our long-haul routes to
experience this unique level of service over the next few months.
  “Many airlines tend to lose focus with growth. At Qatar Airways, we are
committed to maintaining and increasing our service levels. That is what
wins and retains customers.”
  A revamp of the Economy Class interiors and in-flight service is also

Qatar Airways was recently named ‘Middle East’s Leading Business-Class Airline’ at the inaugural regional World Travel Awards,  Middle East & Africa ceremony, that took place at the Emirates Palace in Abu Dhabi.



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