The Leading Hotels of the World Partners With
Smith Travel Research and The Bench
The Leading Hotels of the World, Ltd. is pleased to announce their preferred provider of worldwide lodging industry metrics and property-level benchmarking reports is Smith Travel Research and The Bench. The mainstays of this initiative are The Bench’s global Hotel Benchmarking, and in North America, Smith Travel Research’s STAR program.
These programs offer the hotel industry the largest, most comprehensive, authoritative and independently collected source of hotel performance data. The surveys measure and track occupancy, average daily room rate (ADR) and RevPAR.
This relationship will provide all members of Leading Hotels with an invaluable research and benchmarking tool to monitor competitive businesses more effectively and to measure the own business performance on reliable market data. It will also allow The Leading Hotels of the World, Ltd. to demonstrate how its brand impacts ADR and occupancy of member hotels on a local, regional and global basis.
“We are very pleased to be able to offer our member hotels a preferred membership program with these two renowned organizations,” said Kimberly Moffitt Hehir, vice president, strategic planning for The Leading Hotels of the World, Ltd. “The data STR and The Bench can provide are crucial to hotels with regard to analyzing and improving operations and maximizing revenue. These services complement the suite of other resources available to our members through The Leading Hotels of the World.”
Vail Brown, vice president of sales and marketing for Smith Travel Research and The Bench commented, “We are proud to provide our benchmarking services to members of The Leading Hotels of the World in the world’s top markets and destinations. Their involvement increases the value of our programs for all participants.”
The metrics provided by STR and The Bench are used by all major international hotel chains, management companies and owners, as well as a large number of independent hotels for yield and revenue management.