TripAdvisor unveils traveller network

TripAdvisor has launched a traveler
network that allows its 20 million
monthly visitors to quickly tap into their most valued resources, their
friends, to help them plan their travel more efficiently. TripAdvisor also
announced today that it now features 10 million reviews and opinions, up
from 5 million one year ago.
  “With 6 million members, you’ll be amazed how many people you know are
already on TripAdvisor and you’ll be even more surprised by all the places
they’ve been and the knowledge they can share,” said Christine Petersen,
senior vice president of marketing for TripAdvisor. “We think we’ve created
a category killer with our traveler network. By turning our model on its
head and focusing on the community behind the content, we’ve created a
social network with a purpose.”
  Research has shown that consumers rely most on other consumers for
travel advice, especially people they know best. TripAdvisor’s traveler
network allows you to quickly uncover a network of travel experts that you
already know and that know you, and base your travel decisions on the
opinions of those who share your travel tastes. It’s designed to save you
time by helping you prioritize from among TripAdvisor’s more than 10
million reviews and opinions based on relevance to you.
  “If you think about it,” remarks Stephen Kaufer, CEO of TripAdvisor,
“wherever you are thinking of going on vacation ... one of your friends
probably has been there, recently. The trick to getting that great tip from
a friend, is knowing which friend to ask. TripAdvisor’s new social
networking features lets real-world friends connect and share those
wonderful nuggets of advice, without resorting to spamming everyone you
know with a generic ‘help me plan my trip to Barcelona’ email.”