Hilton revamps group booking tool

Hilton Hotels is alleviating the amount of time and energy spent on
organizing small social and business functions with the introduction of its
enhanced e-Events online group booking tool, available at www.hilton.com.Representing a first in the hotel industry, e-Events allows organizers to
book their entire group event or meeting from start to finish 24/7, and
receive immediate confirmation of their reservation.  The online portal
caters to groups requiring 25 rooms or less - whether for a family reunion,
wedding, sporting event or corporate retreat. 

“With the number of internet bookings on the rise for everything from
restaurant reservations to travel accommodations, it’s clear that consumers
value services that offer convenience, choice and speed,” said Jeff Diskin,
senior vice president of brand management and marketing for Hilton Hotels.

“Our e-Events tool makes it easy for consumers to book an entire group
event or meeting online within minutes. It’s one of the industry’s most
efficient small group bookings solutions available today.” 

The company’s industry-leading technology, OnQ, consists of an
infrastructure that enables online users to see room availability across
participating Hilton hotels in North America.  And, with hundreds ofhotels
to choose from, e-Events allows professional and amateur event planners,
small business owners and families to find a hotel that fits their needs
based on price, guest room types and features such as proximity to local
attractions, kid-friendly amenities and high-speed internet capabilities.
Organizers can reserve guest rooms, meeting spaces, food and beverage,
audio/visual equipment and more up to one year in advance without a request
for proposal or a waiting period. 

Additionally, e-Events features an all-inclusive Guest List Manager tool
that enables planners to manage their room block, including instant, online
access 24/7 to their group reservation details and guest room information
through their HHonors or Fast Reservations profile.  Guest List Manager
lets event guests access a group code provided by their event organizer so
they can reserve their own rooms within the room block.  Planners can
instantly see who has booked guest rooms for their event or can reserve
rooms on behalf of guests, thus keeping track of the total head count at
all times.  This online efficiency eliminates the need to call the hotel or
wait for the hotel to upload rooming lists manually.


Hilton Hotels is also rewarding event planners that use e-Events.
Organizers who use their American Express card to book a qualifying event
or meeting with e-Events between now and October 31, 2007 and complete
their event by February, 28, 2008 will receive an American Express branded
reward card worth $250, valid at any participating U.S. Hilton hotel. Event
planners can also earn Points & Miles for qualifying events with the Hilton
HHonors Event Planner Program.