Opodo tests consumer priorities

Opodo launches a two week promotion designed to test out the assertion that customers are motivated primarily by cost in their travel purchases.Rather than simply offering price reductions, Opodo is for the first time giving consumers the opportunity to take advantage of value-added luxuries completely free. This is the first time Opodo has launched this kind of “upgrade” campaign. 

Offers include free access to airport lounges, chauffeur-driven transfers and priority queuing for check-in.  There are also free internal flights in some destination countries and up to £1,000 of duty free shopping to be taken advantage of. 

The company will be monitoring uptake of the new campaign, which will inform its future marketing strategy.

Alex Gisbert, Opodo’s UK Commercial Director comments, “It’s often said that travel buyers and particularly online travel buyers are only interested in getting the cheapest deal.  Of course we all like to save money but we think that people appreciate a bit of pampering when they go on holiday too.  This promotion will show us what Opodo customers value and allow us to further tailor our future offers to give them the best deals possible.”