The Seychelles Tourism Board has launched its first major online advertising campaign, with the widely popular travel website Expedia.Expedia attracts some 19 million unique visitors each month and is the single most visited travel website worldwide.
The campaign, which is another opportunity for the STB to showcase its new “Another World” brand concepts in banners and feature content, is being run on Expedia’s dedicated sites for the four top Seychelles markets in Europe: the United Kingdom, France, Italy and Germany.
The 3.5-month campaign features animated Seychelles banners interspersed across Expedia’s travel pages for those markets, linking browsers to a special promotional page for Seychelles where they can learn more about the destination and take advantage of special offers. The promotional page also contains a link to STB’s official destination website.
The campaign will also see a presence on Expedia’s upcoming Spanish site, in addition to being featured in Expedia’s e-newsletter, distributed to subscribers across the UK, Italy and Germany.
“When it comes to online travel sites, it doesn’t get any bigger than Expedia,” said Hervé Chang-Yunn, STB’s E-marketing manager. “With the growing number of travellers using the Internet to research and book their holidays, this campaign will allow us to reach consumers in large numbers, which is typically difficult for us to do given our limited consumer advertising budget.”
The Expedia campaign will allow for more than 4.5 million impressions - the number of times Seychelles’ banners will be displayed on the sites and the newsletters - from May to August.
STB expects the campaign will not only increase brand awareness about Seychelles as a destination, but also generate additional bookings, as several hotels, including the Coco de Mer Hotel, the Plantation Resort, the Hilton Seychelles and Labriz Silhouette, have offered special rates to be displayed on Seychelles’ promotional spaces on the Expedia site.