Rezidor is to open 5 new Park Inn hotels in Germany. Therefore extending the mid market Park Inn portfolio in Germany to 18 hotels.Three former Novotel and two Dormotel properties will be rebranded as Park Inn hotels.
In total, Rezidor adds 657 rooms to its portfolio which now features more than 300 hotels in operation and under development across EMEA.
The Park Inn Mannheim with 180 rooms will join the system in July 2007. In September 2007, the Park Inn Düsseldorf Süd (118 rooms) is scheduled to be rebranded, and October 2007 will see the Park Inn Bielefeld (118 rooms) joining the family. In early 2008, the Park Inn Hamburg Nord (120 rooms) and the Park Inn Mainz (121 rooms) will complete the deal.
“Breaking the 300 is an important milestone for our company”, comments Kurt Ritter, President & CEO of The Rezidor Hotel Group, “and opening five Park Inn hotels a further step for our strategic development in Germany”.
The new properties will be operated by Rezidor’s franchise partner Event Holding which already runs seven existing Park Inn hotels in the country. “We are glad to extend our partnership with Rezidor and to put it on a broader common basis”, says Michael Bauer, Director of Operations of Event Holding.
Park Inn is Rezidor’s fastest growing brand and a symbol for young, fresh and innovative mid market hotels - offering “the best sleep in town” in their category. Park Inn currently features more than 80 hotels in operation and under development in Europe, Africa and the Middle East. Thanks to its colorful corporate design in red, blue, green and yellow, the brand is highly visible and stands for creative marketing activities such as the branded Park Inn Airbus which recently celebrated its first take off.
Facts & Figures: Properties: Park Inn Mannheim, Park Inn Düsseldorf Süd, Park Inn Bielefeld, Park Inn Mainz, Park Inn Hamburg Nord (to open) Rooms: 180 + 118 + 118 + 121 + 120 = 657
Between 2007 and 2009, Rezidor will open 20.000 new rooms.