Sabre, Aegean Air ink deal

Sabre Airline Solutions has signed a major revenue management contract with the fast growing, privately owned Greek carrier Aegean Airlines.  This follows a similar decision by Swiss no-frills carrier to use Sabre AirMax Revenue Manager to help meet expanding revenue management requirements.

Aegean will use the product to control seat price and availability, both by flight-leg and segment.  It anticipates “significant” incremental revenue as a result. AirMax Revenue Manager features a comprehensive range of decision-support processes including data collection, forecasting, overbooking, optimisation, alerting and performance measurement and reporting.

This is Sabre Airline Solutions’ first sale to Aegean, which operates an extensive codeshare partnership with Star Alliance stalwart Lufthansa.  The Greek carrier recently expanded its revenue management operation and reviewed a number of systems before deciding on AirMax.

“The AirMax solution tested best in the area of forecasting and operations research”, said Roland Jaggi, Aegean’s head of revenue management and pricing. 

“Sabre will provide comprehensive support to Aegean in the course of the implementation and post go-live period so that Aegean maximises the benefits from the use of the system.”


Sabre Airline Solutions will host AirMax for Aegean, working closely with the airline’s revenue management department.

“Aegean has a great product, brand and reputation in the Greek market and increasingly in the region,” said Murray Smyth, senior vice-president for Europe. “The AirMax solution and Sabre’s services will contribute to, and support, Aegean’s continued revenue growth and improved profitability.”

Aegean joins leading customers worldwide such as Air France, Aeroflot, Turkish, bmi, Gulf Air, Malaysian, Virgin Blue, Japan Airlines Delta and American Airlines in choosing Sabre and AirMax to help drive their businesses.