Amadeus, a leading technology partner for the travel and tourism industry, has appointed Mr Karun Budhraja as Vice President, Corporate Marketing & Communications for Asia Pacific.

Karun will be based in Bangkok and will take up this appointment in mid August 07.  He will be responsible for all communication and marketing activities for the region, including media and public relations activities, events, internal communications, advertising, and marketing programs.

With more than 17 years experience in marketing and corporate communications, Karun started his career in the travel industry with the GSA of Thai Airways in India. He subsequently worked for Air France (India) for 10 years in various positions, including that of Marketing & Corporate Communications Manager.

Karun joined Amadeus India in 2001 as the Senior Marketing and Corporate Communications Manager Indian Subcontinent, based in Delhi. During this period, Karun successfully established the company as a market leader in media and public relations circles. His efforts received further recognition when he was awarded the Excellence Award in Marketing from Pacific Asia Travel Association (PATA) in 2003.

Concurrently Karun was also Head of Marketing Communication for all the business verticals of the Bird Group - parent company of Amadeus India. He was responsible for communications activities involving aviation, hospitality, education, IT enabled services and consulting, and for building the Bird Group brand in India. 

David Brett, President, Amadeus Asia Pacific said: “Karun’s achievements in India and the subcontinent comprising Nepal, Bangladesh and Sri Lanka have been outstanding. Through his efforts, Karun successfully established Amadeus as an Industry leader with the media and key industry stakeholders. The marketing communication initiatives he introduced helped Amadeus to grow into a very successful brand in India, and we are confident that he will be able to further expand Amadeus’ presence in Asia Pacific.”

Karun said: “I am delighted to be given the opportunity to take on this challenging role. Asia Pacific is one of the fastest growing regional economies in the world, and is a key focus for Amadeus. I’m looking forward to adding value to the business by enhancing the region’s awareness of the Amadeus brand, and positioning and increasing the understanding of Amadeus’ technology solutions offerings to support our customer needs in the region.”
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