PhoCusWright studies next traveller generation

PhoCusWright Inc and Yesawich, Pepperdine, Brown & Russell, America’s leading marketing, advertising and public relations agency serving clients in the same categories, have announced an alliance for the purpose of studying the “next generation” of travelers. The announcement was made jointly by the principals of both organizations, Philip C. Wolf and Peter C. Yesawich, respectively. Both companies will contribute their proprietary market insights to the development of a body of knowledge about consumers who use the Internet and other emerging technologies to plan, purchase and memorialize their travel behavior.

PhoCusWright is the travel industry research authority on the evolving dynamics that influence how travelers, suppliers and intermediaries connect. The company is headquartered in Sherman (Ct.), with offices in New York, Duesseldorf and Mumbai.

Yesawich, Pepperdine, Brown & Russell is an integrated marketing communications company and co-author of the widely acclaimed National Travel Monitor with Yankelovich, Inc. Headquartered in Orlando, Fla., the agency maintains additional service offices in New York, Los Angeles, Honolulu and London.