Virgin reveals Rings show tie-in

To celebrate the launch of the new The Lord of the Rings stage show in London, Virgin Atlantic is introducing exclusive ‘Lord of the Rings’ amenity kits for all Economy passengers travelling into the UK.  The new kit is a useful, travel wallet with an exclusive special Lord of the Rings bag tag, and includes customised ‘Precious Sleep’ eyeshades, a quote from Gandalf on the socks and a limited edition gold pen, in addition to newly designed Virgin Atlantic toothbrush and toothpaste. From today, these limited edition kits will be available for 6 months on all Gatwick and Manchester inbound flights and all inbound Heathrow aircraft from mid-June.

Lysette Gauna, Head of Brand for Virgin Atlantic, commented:

“We are very excited to offer passengers these very special edition of the Lord of the Rings amenity kits.  It’s been great fun working with everyone at The Lord of the Rings to create what I’m sure will be a winner with passengers and no doubt become collector’s items for the future.”

The stage show of The Lord of the Rings is currently previewing at Drury Lane, with the official opening night taking place on 19 June 2007.  The new stage production features a company of over 70 actors, singers and musicians.  The production uses the very latest in special effects and ingenious design to transport you directly to the world of Middle-earth. 
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