Times Media is forming a partnership with Holiday-Rentals.co.uk which will see the launch of a co-branded area within the travel section of Times Online where users can search over 22,000 holiday rentals. It also enables holiday home owners to advertise their property to readers of The Times, The Sunday Times and Times Online.
Holiday rentals are an increasingly important accommodation option in the travel market. The number of properties listed on Holiday-Rentals.co.uk has increased by over 220% since 2004, as the proportion of people in the UK renting out their holiday homes continues to grow. Similarly, traveller demand for private holiday rentals is increasing; nearly one third of all self-catering holidays were booked directly with owners
Now owners and travellers can connect at Times Online Holiday Rentals. The partnership will boost bookings for advertisers, provide a great service for travellers and develop Times Online and Holiday-Rentals.co.uk’s share of this growing market.
“We are thrilled to be entering into this close partnership with Times Online”, says Holiday-Rentals.co.uk managing director, Alexis de Belloy. “In addition to a presence on the UK’s number one holiday rentals site, our customers now benefit from exposure to the incredibly large number of travellers visiting Times Online.”
David German, Head of Classified Advertising, News International, owners of Times Media commented: “‘The Internet, in combination with established travel press supplements provides the most effective way to advertise a holiday home, or to find one. The majority of travellers start their holiday search online, turning to information portals, such as newspaper websites, for inspiration and guidance. Times Online’s leading position as a trusted information source, coupled with Holiday-Rentals.co.uk’s commitment to the private rentals sector, positions us as the best possible choice for those looking to let their holiday home.”
Advertisers with Times Online Holiday Rentals will receive a listing on both sites, plus six three-line classified adverts in either The Times or The Sunday Times newspapers. On http://timesonline.holiday-rentals.co.uk, advertisers can display up to 12 colour photos, property and location descriptions, pricing and booking information, and a 12-month availability calendar. Plus, travellers can make an email enquiry direct from the site.