Icelandair links up with points.com

Icelandair is joining Points International, enabling members of the Icelandair Saga Club Award Program to Swap Award Points with other loyalty programs and Redeem their Award Points for merchandise through Points.com. In addition, Saga Club members will soon be able to buy Award Points for themselves, purchase Award Points as a gift, and share Award Points with others.

“We are excited to offer Icelandair’s Saga Club members more ways to manage their Award Points,” said Points International CEO Rob MacLean. “By giving members the opportunity to make the most out of their rewards, we are helping to provide more value for Saga Club members and create increasingly loyal customers for Icelandair.

“We welcome Points.com as our new partner,” said Icelandair CEO Mr. Jón Karl ?“lafsson.  “This new partnership is a part of the continuing work to offer our Saga Club members improved service with new and exciting possibilities for using their points.  We are looking forward working with Points.com and are sure our members will welcome the additional service we can now provide.”

With this new partnership, Points International will take a principal role in the operations, marketing and commercial transaction support for these new products.

“By providing a full service solution for our partners, we are able to leverage our expertise developed through working with the world’s leading Loyalty Programs to the benefit of Icelandair and Saga Club,” said MacLean.

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As part of the launch, Icelandair and Points.com will be offering Saga Club members a sweepstakes, with the chance to win one of three prizes of 70,000 Award Points each. Details of the contest will be at www.points.com after June 7th, 2007.
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