Wyndham unveils spa-fitness program

5th Jun 2007

Wyndham Worldwide Corporation has unveiled The Blue Harmony(TM) Spa and Fitness Experience, a
companywide program for its Wyndham(R) hotels and timeshare resorts
featuring signature treatments and services designed specifically with
travelers in mind.
  The program’s “Renew Your Inner Rhythm(SM)” tagline alludes to
restoring the body’s state of harmony by engaging the five senses of smell,
taste, touch, hearing and sight. The Blue Harmony concept will emphasize
relaxation, rejuvenation, wellness, nutrition and fitness using rhythm and
harmony as expressed through the universal language of music and dance.
  As one of the first spa and fitness centers with a green strategy, the
Blue Harmony concept will be sensitive to the environment with each
location designed, constructed and operated as a green development eligible
for Leadership in Energy and Environmental Design, or L.E.E.D.,
certification from the U.S. Green Building Council. Ecologically friendly
elements inside Blue Harmony facilities will include furniture and fixtures
made from sustainable materials, energy-efficient lighting and robes made
from organic cotton.
  To cater to weary, tech-savvy travelers, Blue Harmony spa will offer
innovative treatments such as a Phone Face Purifier for face breakouts and
PDA Release (as in, “personal data assistant”) for the hands in addition to
an extensive menu of therapeutic spa treatments and salon services.
  The Blue Harmony fitness center will be equipped with a full range of
the latest cardio- and strength- training equipment as well as a signature
workout design tool, the Fit to Wyn(SM) virtual trainer program. This
interactive station will enable guests to customize 20-, 30- or 40-minute
workouts based on their goals and desired results. The innovative virtual
trainer concept will translate to Wyndham guest rooms as part of in-room
exercise option available through television programming.
  The program targets women and men between the ages of 25 and 54,
skewing towards the Generation X leisure consumer while capitalizing on the
growing trend of intergenerational travel.
  “We know that baby boomer and Gen X travelers consider wellness and
life balance a top priority,” said Stephen P. Holmes, Wyndham Worldwide
chairman, president and chief executive officer. “Our Blue Harmony
initiative allows Wyndham hotels and timeshare resorts to respond to our
guests’ growing lifestyle needs during their travels and expand into what
is becoming a leading leisure industry. It also responds to the needs of
our owners and developers who are looking for a very flexible spa and
fitness lifestyle program to suit both existing and new construction hotels
and timeshare resorts.”
  Consistent with the Wyndham brand’s commitment to personalization, Blue
Harmony also will allow guests to customize their experience to fit their
moods and tastes.
  An aroma bar will invite guests to select from an array of signature
scents for their experience. The scents will be infused into their towels
and carried through in massage oils, scrubs, face and body mists. To soothe
the auditory senses, a variety of musical selections will be available
during and after spa treatments ranging from chimes and Tibetan bells to
guests’ personal music favorites.
  Guests can choose their very own “experience shower” including the
sounds, smells and water flow of nature as experienced during a
thunderstorm or in a rainforest at select locations. A wellness bar with
elixirs, tonics and teas will tantalize the taste buds as will a spa
cuisine menu featuring healthy salads, hearty soups and refreshing
  Guests will be greeted by soft wind chime notes as they enter the spa’s
“Garden Passage” lined with local plantings. Signature design elements will
include a tranquility wall and blue color palette. A relaxation lounge will
feature an enveloping, tranquil atmosphere to bridge the spa and fitness
center spaces where guests can relax and enjoy flat screen televisions or
meditate in exclusive Blue Harmony-branded, cocoon-shaped lounge chairs
designed to provide an enveloping atmosphere.
  The fitness center, which also includes a relaxation area, quiet
“nooks” and water bar, will be decorated with the graphic image of a
flowing blue ribbon cutting through the room, creating a sweeping sense of
  Blue Harmony design plans include a “kit of parts” to give existing
hotel and timeshare locations, as well as developers of new-construction
and conversion Wyndham properties, the flexibility to mix and match key
components in an economical way that can be regionalized for local markets.
  “The Wyndham prototype is designed to be flexible so that developers
and owners easily can incorporate Blue Harmony elements that translate to
all tiers according to guest needs,” said Steven A. Rudnitsky, Wyndham
Hotel Group president and chief executive officer. “As we continue to grow
the Wyndham system, our goal is to provide guests with a chance to recharge
and rebalance, whether they are traveling for business or pleasure.”
  One of the first Blue Harmony by Wyndham Spa and Fitness centers will
debut at the Wyndham Lake Buena Vista Hotel and Spa at Bonnet Creek Resort,
now under development in Orlando, Fla., near Walt Disney World Resort. The
Wyndham Bonnet Creek Resort complex will include 1,594 Wyndham Vacation
Ownership timeshare units and a 400-room Wyndham hotel when completed. “The
state-of-the-art facility will be a major highlight of the world-class
Bonnet Creek project,” said Franz S. Hanning, Wyndham Vacation Ownership
president and chief executive officer.
  In addition to the Blue Harmony Spa and Fitness experience, Wyndham
Worldwide’s upscale Wyndham Hotels and Resorts brand is extending the
concept of health and wellness into other aspects of the guest stay. This
summer, all Wyndham hotels will introduce the Bath & Body Works(R) True
Blue(R) Spa line of spa-quality products designed for a fun and easy
“spa-on-the-go” experience as well as the signature Field and Sun healthy
  To develop the Blue Harmony prototype and services, Wyndham Worldwide
worked with Gensler and WTS International. Gensler, a global leader in
architecture, design and planning, offered expertise and counsel in
branding, environmental design and prototype development. WTS
International, a leading consultancy specializing in spa, fitness and
recreation facilities at hotels, resorts and private clubs, will provide
spa management and operational expertise and develop the menu of spa



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