American Airlines is launching a new and much-anticipated price and schedule
travel booking tool on its Web site, AA.com.
  American enlisted help from customers in developing and testing its new
booking tool to ensure it is user friendly and intuitive. With the tool,
customers can now search not just by price or by schedule but by both price
and schedule combined. They can see flight choices in a convenient display
of all pertinent information—schedule, price and level of service—and
can check prices based on departure and return portions of a roundtrip
independently.
  “We’re excited to offer our customers even more control over their
travel planning with our new booking tool,” said Rob Friedman, Managing
Director—Interactive Marketing at American. “Now they can see at a
glance how their choices impact price and make the best decisions based on
their personal preferences.”
  Customers can now better customize travel plans according to their
individual priorities since the new display also allows travelers to sort
results by expanded criteria such as price, number of stops, and departure
and arrival times. Additionally, the new display provides easy access to
detailed flight information. A simple click will enlarge a selection and
provide additional flight details including travel time, seat maps,
AAdvantage(R) miles, aircraft type, and meal availability.
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